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Revenue

Founder-Led Sales Engine

Build a complete outbound sales system in 10 steps. From ICP definition to 14-day sprint plan, get everything you need to run founder-led sales.

10 Steps to Your Sales Engine

Step 1: Setup

Define your sales operating mode

Step 2: ICP

Lock your ideal customer segment

Step 3: Triggers

Identify buying signals

Step 4: Prospects

Build your target list

Step 5: Briefs

Research top 10 accounts

Step 6: Strategy

Design your sequence

Step 7: Outreach

Create personalized messages

Step 8: Discovery

Script your calls

Step 9: Follow-up

Define your pipeline

Step 10: Sprint

Plan your first sprint

Your FLSE Pack Includes

  • Tier A prospect list + scoring rubric
  • Personalized outreach sequences
  • Discovery call script + objection library
  • Follow-up templates + pipeline states
  • 14-day sprint plan + KPIs
  • Export as Markdown

Takes about 30-45 minutes to complete all steps