Pricing & Value Architecture Engine
Design pricing that captures value, reduces friction, and scales. Not discount advice. Not competitor scraping. Strategy.
For founders who know they have a value problem dressed up as a pricing problem.
What you'll walk away with
Value Decomposition
What customers actually pay for
Buyer Power Analysis
Your true pricing leverage
Model Assessment
Which pricing model fits
Objection Mapping
Why deals stall on price
Guardrails
What to never negotiate on
Pricing Brief
Board-ready strategy document
"Pricing is a function of power, not cost. Customers pay for outcomes, not features."
This engine treats pricing as strategy, not maths.
10-step pricing protocol
5 input steps + 5 structured analysis steps
Business Context
Business type and customer profile
Value Definition
What value you deliver
Current Pricing
Your pricing status quo
Sales Motion
How you sell and compete
Organisational Reality
Team capability and culture
Value Decomposition
AutoBreaking down your value
Buyer Power & WTP
AutoPricing leverage analysis
Pricing Model Fit
AutoModel assessment
Objection Analysis
AutoFriction and discount patterns
Strategic Options
AutoPricing architectures
Takes about 25-35 minutes. Progress is saved automatically.
£69
One-time payment. Full pricing brief with export.
Preview available before payment.
Who this is for
Founders & CEOs
Who suspect they are leaving money on the table but lack a framework to fix it
CROs & Sales Leaders
Tired of discounting deals and want to hold the line with confidence