Website Audit
Website Messaging & Positioning Auditor
Get a board-level diagnosis of your website messaging plus copy-ready improvements. Know exactly what's wrong and what to change.
This workflow replicates:
A world-class product marketer + conversion copy lead + UX content strategist analysing your website messaging with surgical precision.
Do any of these sound familiar?
Visitors land on my site and bounce immediately
People ask "what do you actually do?" after seeing the homepage
We sound like every other competitor in our space
Our messaging doesn't match what our best customers say they value
The site was written by committee and feels inconsistent
We keep changing the homepage but nothing moves the needle
What you get:
9-point messaging scorecard with evidence
Prioritised issues (fatal vs quick wins)
Dunford-style positioning diagnosis
Copy-ready rewrites in 3 style variants
14-day implementation plan
A/B test hypotheses with expected lift
What this is NOT:
A generic "website review"
SEO analysis
Design or visual critique
Vague feedback without specifics
AI-generated fluff
Recommendations without evidence
10 Steps to Your Messaging Brief
Website & Company
URL and company type
ICP & Context
Target audience details
Competitors & Tone
Market context
Content ExtractionAuto
Crawl and extract messaging
Messaging ScorecardAuto
9-point evaluation
Critical IssuesAuto
Prioritised problems
Positioning DiagnosisAuto
Dunford-style analysis
Copy RewritesAuto
Ready-to-use alternatives
Implementation PlanAuto
14-day roadmap
Messaging BriefAuto
Complete deliverable
£89
Complete messaging audit with implementation plan
Takes 20-30 minutes
Your website content is analysed securely. We don't store or share your data.